The “.art” domain…. e-flux

So this is some more information about the “.art” domain issue that was raised in class.  Below is the communication from August 8, 2012 that e-flux sent to its users about its bid for the .art domain.  E-flux asked for support from its users and asked that they lobby ICANN (Internet Corporation for Assigned Names and Numbers) on its behalf for the rights to administer/control the .art domain.

If you don’t know about e-flux it is an online arts service (including a mailing list of arts announcements), journal and membership community.

So, what do you think about an arts business owning the .art domain?


August 08, 2012

The .art domain

Visit to learn more about our vision for the domain, the issues involved, and what is at stake for the art community.

Dear Colleagues,
As you may already know, e-flux is currently applying for the rights to administer .art, one of many forthcoming top-level domain names that ICANN (Internet Corporation for Assigned Names and Numbers) is releasing with the hope of broadening the space of the internet and making it more legible.We have developed a new site: where you can learn more about our vision for the domain, the issues involved, and what is at stake for the art community.

The top-level domains will bring the internet into a completely new era, and this means that managing the .art domain will be a massive responsibility with few historical precedents. Visit our discussion board to contribute your ideas on what you think the domain of art on the internet should and could be.

Among the many parties that have applied to administer .art, e-flux is the only one that represents a vast community of people who make, study, and present art to the global public—and we need your support! To grant the domains, ICANN needs to hear from the community of people who gather around these names.

Between now and August 12, you can submit a public comment to ICANN to say why you thinke-flux deserves this opportunity.

The comments will be considered by independent evaluators and will make a real difference. Your endorsement comment can include your name, a link, and a little bit about you or your organization. It could also be a short note on how and why e-flux has been important over the years to you, as an artist, curator, organization, writer, thinker, lover, or practitioner of art.

Thank you!

P.S. We are profoundly thankful for the numerous endorsements and letters of support we have received so far from museums, art centers, independent and artist-run spaces, academies, publications, galleries, international professional associations, and individual artists, curators, and critics.

311 East Broadway
New York, NY 10002, USA

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